Evan Tynan understands that there are many aspects of creating effective marketing materials, and by effective that means marketing that gets seen. It looks like marketing content that drives traffic and produces results. And it is content that engages or benefits the audience.
None of that happens, however, without the power of search engine optimization (SEO). How important is SEO for businesses, organizations, and brands? Just ask Evan Tynan, who speaks from the vantage point of expertise and experience.
Is SEO the GOAT?
Word-of-mouth advertising is still one of the most influential forms of marketing, and it is one of the oldest. The obvious limitations of audience reach, though, limit the potential of this effective marketing medium.
Radio and television advertising are two more popular marketing options. Although these avenues are also considerably more costly, the reach of these marketing mediums can be impressive. Events such as the Super Bowl are a prime example of the extreme cost and massive audiences affiliated with professional sporting event advertising.
Personal testimony is powerful. Television and radio have reach potential, but when it comes to the greatest marketing medium of all time – online marketing has no rival. There is only one type of marketing medium that offers affordability, audience reach, and the power of influence. That medium is online marketing.
Harnessing the Power of Online Marketing
The numbers speak for themselves. That includes statistics from recent reports citing facts like 98% of sales reps with 5000+ LinkedIn connections surpass sales quotas. Or data that states email marketing has a 4400% ROI on average.
The power of this marketing realm, however, is no longer a secret. The real questions today surround the ability to harness this power to promote and empower businesses, organizations, and brands. That is also where Tynan takes center stage.
As an experienced professional in the athletic arena (both collegiately and professionally), and a savvy marketing leader, Tynan also recognizes the power of SEO. With the ability to deliver customers, promote your business or service, and the power to increase visibility, SEO is the engine that drives online marketing campaigns.
It is also these benefits that Tynan incorporates into his graphic design and marketing schemes. From the ability to create and develop a marketing strategy to using online marketing tools to promote and empower those marketing plans, Tynan joins the best of both worlds.
SEO techniques are a vital key to harnessing the power of online marketing. That also means that SEO is important for every online marketing campaign. As a marketing and communications professional, that truth is not lost on Evan Tynan – or is the success SEO drives.