Whether you are a small business or a huge corporation, you can use dtc marketing to boost your sales and increase your customer base. Here are some tips to help you make the most of your marketing efforts.
Create viral-ready content
Getting a piece of content to go viral is a good way to get your name in front of more eyes. This means more recognition and better visibility for your brand. In fact, viral marketing is one of the cheapest ways for a small business to get their name out there.
The main cost of a viral campaign is the creation and promotion of content. This includes the creation of a viral video, a blog post, a tweet or a Facebook post. In addition to the cost of the content, a viral campaign will also rely on consumers to spread the word. For instance, if a business has a viral video, consumers can share it on social media or send it to friends and family. This is one of the most effective ways for a small business to gain more visibility.
The first step to a successful DTC marketing campaign is to understand your target audience. This includes knowing what channels your audience spends their time on. In addition, you must understand how to create a community. This can be done through the use of user-generated content, such as reviews and giveaways.
Collect as much data as possible
Developing a successful DTC marketing strategy depends on collecting as much data as possible. By analyzing customer engagement and performance data, marketers can build customized landing pages and trigger automated campaigns.
Data is not only essential for DTC marketing, but it’s also critical for every brand. In fact, 69% of marketers are concerned about the accuracy of their data. Whether it’s first-party data, or data from third-party aggregators, a data-driven approach can keep marketers ahead of their competition.
With data available everywhere, companies are using it to create more personalized experiences for their customers. Consumers are spoiled for choice, and they expect products and services that are customized to fit their needs.
Data is also important for building customer loyalty. Retail loyalty programs are proven ways to make consumers feel as though they’re earning value for their purchases. In addition, consumers are spending 67 percent more on products and services when they’re loyal.
The biggest challenge for DTC marketers is acquiring accurate data from multiple sources. While first-party data is robust, it may not have clear identity information.
Take advantage of the dynamics of the retail supply chain
Taking advantage of the dynamics of the retail supply chain is critical to the success of retailers. A customer-centric retail supply chain is necessary in order to retain brand affinity and to satisfy consumer demand. In order to accomplish this, retailers need to implement the right planning tools.
A consumer-centric retail supply chain is important because consumers are becoming more embedded in the retail process, as well as enabled by mobile technology. In addition, retailers need to ensure that their products are replenished in synchrony with customer demand. This is particularly important for fresh products, which have a high risk of markdowns or waste. Also, retailers need to use real-time inventory visibility to stay competitive in e-commerce.
Conclusion
While many retailers have begun to acknowledge the power of consumers, they are still largely reactive in their approach to supply chain management. This lack of agility, however, means that organizations are not ready to meet the changing demands of customers. Fortunately, leading retail executives have identified the most important steps to take when it comes to supply chain success. They also map out the tools that will be necessary for each step.
