Just like any other type of business, success in ecommerce relies on growing your brand and growing your customer base. This means creating a brand that is well-known (and which invites trust) as well as creating a base of customers that want to keep coming back. This does not change online. However, when it comes to the latter point of bringing customers back, ecommerce throws up a unique challenge – bring them back to where?
Ideally, you’ll want to have a powerful brand and a home website through which you can sell your wares. But this simply isn’t possible until your ecommerce becomes well established and sees real success. Before that, it’s best to have a multichannel strategy, and you’re going to have to get your product out there. This doesn’t just mean spreading your marketing materials far and wide across the web, it means spreading your product far and wide across the web. And for that, it is best to sell on other ecommerce platforms.
Of course, any ecommerce venture of a discernable size does not handle everything themselves. One of the most commonly delegated tasks is order fulfillment. If you are selling on a site such as Amazon, you can delegate this responsibility – for a fee – over to Amazon themselves. But if you would like to have more control over your order fulfillment process, there are a range of order fulfillment services which will take on your own specific needs and might be better suited operating within your area. Shipping and Handling of Texas, one such company specializing in online order fulfillment and based in Houston, advise that you can even do this when selling on other platforms thanks to services like Amazon’s Fulfill by Merchant (FBM) and equivalents on other sites.
Top Ecommerce Platforms
So, with those important points out the way, what are some of the best ecommerce platforms to use? Here is a quick run-down. Bear in mind that it might be wise to use a combination of the following sites.
Beginning with the behemoth in the room, Amazon is of course one of the best ecommerce sites to get on. The size of the marketplace alone makes it foolish not to engage with Amazon in some way. They also offer many useful seller services, such as the aforementioned FBM.
Shopify is an extremely popular ecommerce platform because it values simplicity and security. The site is very wieldy and easy to use – you will be set up in no time and at little expense. However, customization on this site is limited and so too is the amount of content marketing you can do.
If you value more control over your unique brand expression and would like to control your SEO a bit more, then WooCommerce is an excellent choice. It also offers 1-click selling and there are lots of service providers. With this freedom, however, comes a trade-off in simplicity. It can be a pain to troubleshoot and needs a few extensions.
UltraCart is a popular choice, much like WooCommerce, because of the potential for customization. In fact, this site is the closest you can get to having your own website while still working with a third-party platform. It is a full ecommerce site-building service, meaning it is also highly scalable. There are endless options, but also a fairly steep learning curve.
Whichever of these sites – or combination thereof – you ultimately choose will depend a lot on the type of ecommerce site you set up. And for those ecommerce sites looking to extend their reach and promote growth, using a few alternative platforms is a great move.