In the world of e-commerce, standing out from the crowd and capturing customers’ attention can be a challenge. However, with the right tools and strategies, online businesses can drive sales and engagement. One such tool that has been gaining popularity in recent years is SMS marketing. Postscript, a Shopify SMS marketing platform, has been helping businesses achieve impressive results through their SMS series. In this article, we’ll take a closer look at how YC-backed Kumparak TechCrunch has successfully used Postscript’s Shopify SMS series to boost sales.
What is Postscript’s Shopify SMS series?
Postscript’s Shopify SMS series is a marketing automation tool that enables businesses to send a series of personalized, targeted SMS messages to their customers. The series is triggered based on customer behavior, such as making a purchase or abandoning a cart, and is designed to guide the customer through the sales funnel, from initial interest to final purchase.
Why use SMS marketing?
SMS marketing has several advantages over other marketing channels, such as email or social media. Firstly, SMS messages have a high open rate, with 90% of SMS messages being read within three minutes of receipt. This means that businesses can quickly reach their customers and capture their attention. Secondly, SMS messages are highly personalized and can be tailored to the individual customer’s behavior and preferences, increasing the likelihood of engagement and conversion.
Case study: Kumparak TechCrunch
Kumparak TechCrunch, a YC-backed startup that sells consumer electronics, has been using Postscript’s Shopify SMS series to drive sales and engagement. By leveraging SMS marketing, Kumparak TechCrunch has been able to achieve impressive results, including a 20% increase in sales and a 30% increase in repeat purchases.
How Kumparak TechCrunch uses Postscript’s Shopify SMS series
Kumparak TechCrunch uses Postscript’s Shopify SMS series to send targeted messages to their customers based on their behavior. For example, if a customer abandons their cart, they will receive a series of messages reminding them of the items they left behind and offering them a discount code to incentivize them to complete their purchase. Similarly, if a customer makes a purchase, they will receive a series of follow-up messages thanking them for their purchase, offering them related products, and encouraging them to leave a review.
Kumparak TechCrunch’s use of Postscript’s Shopify SMS series has been highly effective, with impressive results. In addition to the 20% increase in sales and 30% increase in repeat purchases, Kumparak TechCrunch has also seen a 10% increase in average order value and a 15% increase in customer lifetime value.
Postscript’s Shopify SMS series is a powerful tool that can help businesses drive sales and engagement. By leveraging personalized, targeted SMS messages, businesses can capture their customers’ attention and guide them through the sales funnel. Kumparak TechCrunch’s success with Postscript’s Shopify SMS series is a testament to the effectiveness of SMS marketing, and a model for other businesses looking to boost their sales and engagement.